Google’s Pomelli Photoshoot Feature is Here to Hammer Nails into the Coffin of Photography

Pomelli by Google Labs is a free AI-powered marketing tool designed to help small to medium-sized businesses with their marketing campaigns, and it has just released a new feature: ‘Photoshoot’.

Introduced yesterday, Photoshoot uses Google’s powerful generative AI tools, including Nano Banana, to create “professional” images of a product. Users simply click on ‘Create a Product Photoshoot’ and upload a photo of their product. It can be any photo, no matter how bad. “Don’t worry about polish — we’ll take care of it,” Google says facetiously.

From that user-generated image, Photoshoot will create various shot templates, including ‘Studio’, ‘Floating’, ‘Ingredient’, and ‘In use’. The latter one features an AI-generated model. Users can also pick from lifestyle images showing the product in a real scenario. Work that would have previously been done by photographers.

Once the…