Google’s Plan to Win the AI Race Is All About Getting a Little Too Personal

Google’s Plan to Win the AI Race Is All About Getting a Little Too Personal

By Ece Yildirim
Publication Date: 2025-12-02 21:30:00

Google is envisioning a future where almost every interaction you may have with the internet is hyper-personalized for you.

According to Google’s VP of product for Search, Robby Stein, most people use AI products not for general factual information but more so for advice and recommendations.

“They want to know where to eat for dinner, they want to know where to travel with their family,” Stein told the Limitless podcast last week. “So we think there’s a huge opportunity for our AI to know you better and then to be uniquely helpful because of that knowledge.”

For AI to get a better understanding of you, Stein says Google’s AI models would use connected services like Gmail so that it could paint a detailed picture of your likes and dislikes over time. Thanks to that, for example, the AI can serve you up targeted product releases that you might like.

AI is an existential topic for Google Search. Earlier this year, a judge ruled in favor of Google in…