By Paul Monckton
Publication Date: 2026-05-31 13:00:00
Pixel owners and others with promotional Google AI Pro subscriptions risk permanently losing up to $240 in bundled benefits if they upgrade to Google AI Ultra, even if only temporarily.
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Key insights
- Pixel 10 Pro series owners are in for a nasty surprise when they try to access Google’s latest and most advanced AI features.
- Google’s best AI features require a Gemini AI Ultra subscription, but there’s no way to upgrade without permanently canceling the $240 Google AI Pro subscription bundled with the company’s flagship smartphones.
- Users will need to set up a separate Google Account if they want to try Gemini AI Ultra and return to the “free” Google AI Pro tier.
Google’s recent keynote at I/O 2026 shows how much the company wants users to upgrade to one of the premium tiers of Google One AI Ultra. Not only did it drop the price of the top tier from $250 per month to $200, but it also introduced a new $100 per month tier specifically aimed at upselling…