By Chris Taylor
Publication Date: 2026-03-20 01:01:00
It’s fair to say Fitbit has been through a few changes in the eight years since I wrote about breaking up with the then-dominant wearable. Spoiler alert: I ran away with the Apple Watch and never looked back. Now here comes the ex with a new announcement, and, uh … I guess you’d say they’ve had some work done?
Fitbit was bought by Google for $2.1 billion back in 2019. The Fitbit co-founders left the tech giant in 2024, a few months before Google discontinued the Fitbit wearable altogether. The Google Pixel has become the default Fitbit smartwatch, and the Fitbit Charge 6 its sturdy old-school fitness tracker.
Meanwhile, the Fitbit app — where Google sells Premium subscriptions at $8 a month — has been loaded with new features. Now, whether you like it or not, those features include feedback from Google’s AI, Gemini — or as it’s called in its Fitbit flavor, Coach.
The company has trialed Coach via the Android…
