Google’s AI Mode seen as ‘strategic adaptation’ in search race

Google’s AI Mode seen as ‘strategic adaptation’ in search race

Even though at the start of the unprecedented artificial intelligence race that kicked off at the end of 2022 and beginning of 2023, search giant Google looked like it lagged behind the Microsoft/OpenAI team and later on, Meta, the cards now appear to be reshuffling once again.

In recent months and weeks, Google has become more aggressive in asserting it has caught up to competitors, particularly witnessed through the unveiling of “AI Mode” and a new video-focused…

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