Both Google and Amazon have more than enough tools and resources to make a claim on the market. The problem is, both of them seemingly want to win simply by showing up, and you can’t in video games.

It’s been a tough few days for the tech giants’ gaming weapons to suffer setbacks in their attempts to break into the industry.

Bloomberg last week the internal culture deepened at Amazon Game Studios. The aim was to find out why Amazon’s game development efforts have stalled, according to Amazon’s employees. Eight years later with billions of dollars spent Amazon has little to show for its effortsand the answer appears to be due to managerial mismanagement.

Just days later, on Monday morning, Google announced its sudden withdrawal from the game development business.

Despite a high profile start and hiring a variety of industry talent for the Stadia project, Google’s Phil Harrison wrote today The company will stop investing in first-party content and close its two in-house development studios. According to Harrison, reasons for the decision include the high investment costs and the time required to “create great games from scratch”.

Stadia was the first exclusively cloud-based gaming service to hit the market. As a subscription service offered alongside a bespoke gamepad, Stadia can be used with a web browser or Chromecast device to allow gamers to run high definition video games straight from Google’s cloud servers. On paper, any device with a strong internet connection and screen can be used to play the latest games at the highest settings.

What is holding Stadia back, however, is that it initially shipped without all of the promised features like YouTube integration and a pricing plan where players would buy their games one at a time at or near full retail price. Stadia Pro full-service subscribers receive free games each month and access to a wide variety of Flash sales. This was controversial when the service launched – no one is really interested in paying to “own” a product that only lasts as long as Google supports it – and competing services like Amazon Luna and Microsoft Project have benefited from xCloud .

Google’s plans for Stadia seem to treat it solely as a publishing platform in the future. “In 2021, we are expanding our efforts to help game developers and publishers take advantage of our platform technology and deliver games directly to their players,” Harrison wrote. “We see an important opportunity to work with partners who are looking for a gaming solution based on Stadia’s advanced technical infrastructure and platform tools.”

Stadia Games & Entertainment (SG&E) had an unspecified number of projects in developers. While some of those closest to graduation may still debut at Stadia, rumor has it that anything outside of a potential 2021 release window has been unceremoniously canceled.

SG & E’s two studios were located in Los Angeles and Montreal. The Montreal studio was the result of Google At the end of 2019, Typhoon acquired a newly founded indie developer;; Typhoon’s only game before the Google merger was the respected indie “Metroidvania”. Journey to the wild planet. In an unfortunate accident travel Premiere today on stadiums.

A total of around 150 employees are said to be affected by the closure of SG&E. As part of the announcement, Harrison said that “most” of this team will take on new internal roles within Google, with the company helping them.

However, one of the most famous developers at Stadia is leaving Google entirely. Jade Raymond, who became known in the industry as the producer of the first games in Ubisoft’s Mega-Popular in the 2000s Assassin’s Creed Franchise, joined Google in early 2019 as head of Stadia Games and Entertainment. Harrison noted on his blog post that Raymond “needs to” use other opportunities “with the imminent closure of SG&E.

This doesn’t necessarily mean the writing for Stadia itself is on the wall, but it’s hard not to think of the infamous Google Graveyard. The company had taken many giant strides in the lead up to Stadia’s official release, including hiring some notable names like Raymond. Harrison himself is a familiar face in the industry as a former member of Sony’s PlayStation team and Microsoft’s interactive entertainment division.

With that kind of experience, one would have expected Google to realize that it would cost money and cost more than two if it ever made “best-in-class games” for the stadiums years before they started seeing results . Unless there were significant internal issues that Google didn’t reveal, it’s like a football game will expire after the first quarter if its development efforts are stopped quickly. Combined with The Stadia launch generally not yet completed in late 2019It paints a picture of Google as not realizing or not realizing what it would actually have to do to be competitive in the modern gaming industry.

But that’s not necessarily the end of the road for Stadia. Harrison is still the project manager at Google, and Stadia will continue to exist for the time being, now specifically as a publisher for third-party games. For current Stadia and Stadia Pro consumers, it’s business as usual.

“We are committed to the future of cloud gaming and we will continue to do our part to drive this industry forward,” Harrison wrote. “Our goal remains to create the best possible platform for gamers and technology for our partners and to bring these experiences to life for people everywhere.”

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