The search marketing and publishing community is reacting negatively to Google’s latest spam update, following six months of disruptive updates and the launch of AI Overviews, which are seen as traffic-stealing. Many are still reeling from Google’s March 2024 major update, which drastically affected the rankings of many site owners. Some are questioning if the update will fix past issues, while others are experiencing significant drops in traffic and feeling demoralized. There is widespread criticism of Google’s updates prioritizing big players and negatively impacting independent websites. The sentiment towards Google has turned increasingly negative, with some questioning the search engine’s ranking preferences for websites like Pinterest and Reddit. Additionally, there are concerns about site reputation abuse and whether this spam update will address algorithmic elements to combat this form of spam. Despite the negative sentiment towards Google, the search engine has released the June 2024 Spam Update without providing a detailed description of its target or goals, leading to further anxiety and skepticism within the digital marketing community. Overall, the response to Google’s spam update reflects a general sentiment of distrust and frustration towards the search engine.
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https://www.searchenginejournal.com/google-spam-update-sparks-relentless-discontent/520342/
