Google unveils new agentic commerce protocol for retailers

• Key insights: Google unveiled the Universal Commerce Protocol at the National Retail Federation’s annual conference in New York on Sunday. 
• What’s at stake: The Universal Commerce Protocol, or UCP is an open standard that establishes a common language for agents and systems to work together, and will allow consumers to purchase products from retailers directly through Google’s AI Mode in the browser or the Gemini app.
• Forward look: The UCP-powered checkout will initially use Google Pay as the credential provider. PayPal will also be integrated in the future. 

NEW YORK —  Google is rolling out an agentic commerce protocol for retailers, the technology giant said at the National Retail Federation’s annual convention in New York, on Sunday. 

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The Universal Commerce Protocol, or UCP, is an open standard that establishes a common language for agents and systems to work together from discovery to purchase to post-purchase support.

UCP will first serve as the backbone of…