Google To Launch AI Reporting Tools For Ads, Analytics

Google has announced it will roll out artificial intelligence (AI)
and agentic experiences for Google Ads and Google Analytics to help advertisers perform tasks and uncover insights faster.

New dashboards will enable advertisers to see and
analyze changes in Google Ads, with one for Google Analytics coming soon. They will also give advertisers the ability to evaluate campaign performance because reporting should be intuitive and easy,
Josh Moser, senior director of product management at Google, wrote in a blog post published Monday.

Google Ads and Analytics will launch AI dashboards that enable advertisers to create visual
performance reports using simple natural-language prompts from raw data to give advertisers full visuals with simple text prompts.

Each report will automatically generate a real-time summary
explaining the “why” behind the data, helping advertisers easily understand campaign performance or make a case for a new campaign idea.

Dashboards…