Google recently launched AI Overviews in Search and now they have announced that ads will soon be integrated into this feature. During the Google Marketing Live event on May 21, Google revealed new ways for advertisers to utilize AI in their ads, with one of the announcements being the addition of online ads to AI Overviews in Search. While no specific rollout date was given, Google mentioned that these ads will appear with a “Sponsored” disclaimer and will display products related to the user’s query.
According to Google, people have found the ads that appear above and below the AI-generated overview to be useful. These ads will be automatically generated from existing advertising on Google Search, meaning that any ads that show up in regular search results will also start appearing in the AI Overviews. The company emphasized that they will continue to test and evolve the search experience to drive valuable traffic to publishers and creators.
In a blog post discussing the change, Google reaffirmed their commitment to improving the search experience and ensuring that users receive relevant and beneficial information. The company’s demonstration of the updated AI Overview showed that ads appearing in this feature will be clearly labeled as “sponsored” and will be relevant to both the user’s query and the information presented in the AI Overview.
While Google did not provide a specific timeline for when these ads will be integrated into AI Overviews, they mentioned that testing will begin for US users soon. The ads will be displayed in a section labeled as “sponsored” and will show products related to the user’s search query. Overall, Google aims to provide a more personalized and relevant advertising experience for users through the integration of ads in AI Overviews.
Furthermore, Google’s focus on enhancing the search experience and delivering valuable traffic to publishers and creators underscores their commitment to providing high-quality, relevant search results. The inclusion of ads in AI Overviews represents a new way for advertisers to reach their target audience and for users to discover products related to their searches. Overall, Google’s integration of ads into AI Overviews reflects the company’s dedication to utilizing AI technology to enhance the search experience and provide users with valuable information.
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https://9to5google.com/2024/05/22/google-will-put-ads-in-its-ai-overviews-soon/