By Anu Adegbola
Publication Date: 2026-01-14 19:56:00
Google Ads is experimenting with a quicker way for new advertisers to get up and running.
Driving the news. Over the past few weeks, some users have seen a new setup option in Google Ads: “Create an account with campaign for faster setup.” The feature surfaced publicly after being spotted by Anthony Higman on X, with others noting it only appeared recently.
Why we care. Account setup can be a friction point for new advertisers. By bundling account creation with an existing campaign, Google can shorten time-to-launch — and reduce the chances that advertisers stall before spending.
The big picture. Google has been steadily streamlining onboarding, nudging advertisers toward automation and pre-configured structures. This latest test fits that pattern, prioritizing speed and simplicity over manual setup.
Between the lines. While faster setup may help first-time advertisers, it could also mean less initial control over campaign structure, settings,…