Google Submits Plan To Address EU Adtech Antitrust Violations

By CPI
Publication Date: 2025-11-16 14:01:00

Google has formally handed the European Commission its proposal for fixing the competition issues identified in its advertising technology operations earlier this year, according to Euractiv. EU officials will now assess whether the company’s suggested changes are enough to resolve long-standing concerns about self-preferencing and structural conflicts of interest across Google’s sprawling adtech ecosystem.

Commission spokesperson Arianna Podesta said in a statement sent to Euractiv on Thursday, “We will now analyse Google’s proposed measures to assess whether they effectively bring the self-preferencing practices to an end and address the situation of inherent conflicts of interest.” The submission comes after the Commission imposed a €2.95 billion fine in September for violations of EU antitrust rules in digital advertising markets, where Google’s tools — including Google Ads, Google Ad Manager, and AdX — hold dominant positions on both the buy and sell…

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