Google has introduced AI Overviews, also known as Search Generative Experience (SGE), to all users in the US. This feature aims to provide direct answers and summaries to search queries, eliminating the need to visit external links. The addition of ads to AI Overviews is part of Google’s efforts to make search results more concise and convenient for users. However, there are concerns about users fully trusting Google’s AI and the potential impact on website traffic for businesses that rely on Google for visibility and revenue.
In a recent blog post, Google announced that it will be testing search and shopping ads within AI Overviews for US users. These ads will be labeled as “sponsored” and will appear when relevant to the query and summary information. Google claims that early testing shows users find these ads helpful and that they are committed to driving valuable traffic to publishers and creators.
While integrating ads into AI Overviews may raise concerns about the original purpose of providing quick and concise search summaries, Google argues that AI Overviews actually improve the search experience. The company states that users who use SGE are more likely to use search more and express greater satisfaction with the results. Additionally, Google claims that AI Overviews clicks lead to higher quality interactions with linked websites.
Despite these claims, there are still concerns about the impact of ads in AI Overviews, especially if Google’s generative AI plays a role in selecting which ads to display. Users may feel that the introduction of ads goes against the purpose of providing quick and accurate search summaries.
Overall, Google’s decision to test ads in AI Overviews for US users is aimed at enhancing the search experience and providing users with valuable information in a concise manner. While there are valid concerns about the impact on businesses and user trust, Google is confident that these ads will ultimately benefit both users and advertisers.
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https://www.androidauthority.com/ai-overviews-ads-3445274/