Google’s shift to using AI to generate written responses to user searches was inevitable, with AI Overview replacing the algorithmically ranked list of links for some US users. This new feature provides a summary of search results from various sources, with citations provided for users to verify information. However, the quality and reliability of these AI-generated responses vary, with some responses lacking accuracy or context.
When tested, the AI Overview was able to provide correct information for basic queries, such as first aid instructions, but struggled with more complex or controversial topics. There are concerns about the potential harm that incorrect information generated by AI could cause, and questions about liability, particularly in cases of misinformation.
The application of Section 230 protections, which shield companies like Google from liability for third-party content on their platforms, is uncertain when it comes to AI-generated responses. While current laws may not directly address this issue, the responsibility for inaccurate or harmful information remains a grey area.
Despite efforts to clarify that AI Overview is an experimental tool, there are concerns about the impact of AI on the creation and dissemination of reliable information. The Wikimedia Foundation, which provides content for Google’s knowledge panels, emphasizes the importance of clear attribution and human contributions to AI-generated content.
As AI technology becomes more prevalent, there is a tension between presenting AI-generated responses as authoritative and acknowledging the limitations and potential risks of such technology. Google’s decision to include disclaimers and avoid generating answers on certain controversial topics suggests a cautious approach to AI-generated responses.
Overall, the introduction of AI Overview represents a significant shift in how Google provides search results and raises important questions about the reliability, accountability, and impact of AI-generated content on users and society as a whole. It is essential for companies like Google to balance the benefits and risks of AI technology in order to ensure the accuracy and trustworthiness of information presented to users.
Article Source
https://www.vox.com/technology/351189/google-ai-overview-section-230