Google introduced continuous scrolling to its search results page in 2021 for mobile and 2022 for desktop. This feature allowed users to see multiple pages of search results without having to manually load more. However, Google has now decided to revert to showing only ten results per page on desktop, with a pagination bar and a “Next” button after the results. This change will also come to Google Mobile Search in the near future.
The decision to remove continuous scrolling was made because Google found that most users do not necessarily find value in having more than ten search results at a time. Despite the initial launch of continuous scrolling, where users could navigate up to four pages of search results on mobile, Google concluded that the average user only looks at the first few pages of results before finding the information they need.
By reverting to the traditional pagination system, Google aims to provide a faster and more streamlined user experience for searchers on both desktop and mobile devices. This change is expected to simplify the search results page and make it easier for users to find the information they are looking for without having to scroll through multiple pages of results.
While this update may take some getting used to for users who have become accustomed to continuous scrolling, Google believes that it will ultimately improve the overall search experience. By displaying only ten results per page and providing a clear navigation interface with pagination controls, Google aims to make it easier for users to navigate through search results and find the information they need quickly and efficiently.
In conclusion, Google’s decision to remove continuous scrolling from its search results page is based on the goal of providing a better user experience for searchers. By reverting to a pagination system with ten results per page, Google aims to make it easier for users to navigate through search results and find the information they are looking for within the first few pages of results. This change will be rolled out on desktop and mobile devices in the near future, with the goal of improving the overall search experience for Google users.
Article Source
https://9to5google.com/2024/06/25/google-search-continuous-scroll/
