By Roger Montti
Publication Date: 2025-12-19 10:17:00
Google’s Danny Sullivan discussed SEO and AI where they observed that their ranking systems are tuned for one thing, regardless if it’s classic search or AI search. What he talked about was optimizing for people, which is something I suspect the search marketing industry will increasingly be talking about.
Nothing New You Need To Be Doing For AI Search
The first thing Danny Sullivan discussed was that despite there being new search experiences powered by AI there isn’t anything new that they need to be doing.
John Mueller asked:
“So everything kind of around AI, or is this really a new thing? It feels like these fads come and go. Is AI in fad? How do you think?”
Danny Sullivan responded:
“Oh gosh, my favorite thing is that we should be calling it LMNOPEO because there’s just so many acronyms for it. It’s GEO for generative engine optimization or AEO for answer engine optimization and AIEO. I don’t know. There’s so many different names for it.
I used to write…
