By Roger Montti
Publication Date: 2026-03-23 21:23:00
Google’s John Mueller answered a question about Google rewriting title tags to show the old brand of a site that rebranded in 2015. Apparently everything was updated to the new brand name, but Google’s search results stubbornly persist in showing the old branding.
Old Brand Name Shown In Title Tags
The person asking the question on Bluesky related that a company updated their entire site with its new branding, but Google ignores it in favor of showing the old branding in the search results.
They posted:
“Hey @johnmu.com, curious about Site Name persistence. Treatwell (UK) is still showing as “Wahanda” in results – a rebrand that happened in 2015! Is there a specific “legacy” signal that might override current SiteName structured data for such a long period in one country only? “
Google’s Mueller was puzzled by the situation and didn’t have an answer as to why it was happening. Perhaps it’s one of those rare cases where a bug keeps a part of the index from…