When Google head of retail media Shawn McGahee started in his role in February 2022, there were about 40 retail media networks. That number has since ballooned to over 200.
McGahee sat down with WPP-owned Wavemaker’s U.S. head of commerce,
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https://www.adweek.com/commerce/google-pushes-its-shopping-ads-above-retail-media/
