By Ben Schoon
Publication Date: 2026-08-10 13:25:00
Following a long battle in court, Google has opened the floodgates to third-party app store distribution via the Play Store in the US.
Starting with just a single option, Aptoide Games, the Google Play Store will host and install third-party app and game stores on Android. This applies solely in the United States and third-party stores won’t show up everywhere – they’re only accessible via links or direct searches.
Google explains on a support page:
You can discover and download third-party app stores through a dedicated landing page in the Play Store. This is accessible via deep-links, your account menu in Google Play, the apps category page or via search queries (e.g., searching for “App Store” or for a specific store).
Google adds that it “enforces its policies” from the Play Store on third-party stores, but that Google does not “review every app in these stores” nor manage updates or payments.

![Google Play Store starts distributing third-party Android app stores – here’s how it works [Gallery] Google Play Store starts distributing third-party Android app stores – here’s how it works [Gallery]](https://i0.wp.com/9to5google.com/wp-content/uploads/sites/4/2025/04/Google-Play-Store-3.jpg?resize=1200%2C628&quality=82&strip=all&ssl=1)