Alphabet-owned Google announced on Tuesday that it will be testing search and shopping ads in its AI-generated responses in the US. This comes shortly after the company introduced the AI Overviews feature at its annual I/O conference.
This move by Google reflects the increasing importance of AI technology in shaping the future of online advertising. By incorporating ads into its AI-generated responses, Google aims to provide users with more relevant and targeted advertising content.
The introduction of search and shopping ads in AI-generated responses is expected to have a significant impact on both advertisers and consumers. Advertisers will have the opportunity to reach a larger audience and increase their visibility, while consumers will benefit from more personalized and tailored advertising experiences.
Overall, this development highlights Google’s commitment to leveraging AI technology to enhance its advertising capabilities and improve the user experience. As the use of AI continues to grow, it will be interesting to see how Google and other tech companies adapt and evolve their advertising strategies to stay competitive in the rapidly changing digital landscape.
Article Source
https://www.reuters.com/technology/google-set-bring-ads-search-ai-overviews-2024-05-21/