Google announced that it will be testing search and shopping ads within its AI-generated responses in the United States. This move comes shortly after the company launched the AI Overviews feature at its annual I/O conference. The ads will be displayed in a ‘sponsored’ section within the AI Overview, based on relevance and query insights.
Google is looking to expand its advertising reach into the realm of generative artificial intelligence technology. By incorporating AI into its search engine, the company aims to increase its advertising sales, which are a significant source of revenue. In the first quarter of this year, Google reported a 13% increase in advertising sales, totaling $61.7 billion.
In order to further enhance its ad offerings, Google plans to continue testing and learning new ad formats and gathering feedback from advertisers. At the recent I/O conference, Alphabet, Google’s parent company, demonstrated how it is leveraging AI across its various businesses, such as introducing an enhanced Gemini chatbot and making improvements to its renowned search engine.
Overall, Google’s foray into incorporating ads into AI-generated responses represents a strategic move to capitalize on the potential of artificial intelligence technology and boost its advertising revenue. The company’s ongoing efforts to innovate and evolve its ad offerings demonstrate its commitment to staying at the forefront of the digital advertising industry.
In conclusion, Google’s decision to test search and shopping ads within AI-generated responses highlights its proactive approach to leveraging technology and adapting to the changing landscape of digital advertising. With the continued integration of AI into its search engine and ad platform, Google is poised to further solidify its position as a dominant player in the online advertising market.
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https://finance.yahoo.com/news/google-set-bring-ads-search-180724256.html