Google Pixel’s marketing VP says she was once a lifelong iPhone user

Before joining Google, Adrienne Lofton, Google’s global vice president of marketing for Pixel and other devices, confessed to being a “lifelong” iPhone user.

Now, while the search giant’s Pixel phone has a long way to catch up to Apple’s iPhone, Lofton says it may stand a chance of becoming the AI device.

In October, I interviewed Lofton, who was really understanding when I reached for my iPhone to take notes during our chat. She talked about how her team uses Google AI products to shave months off the company’s marketing strategy and how she thinks about positioning AI capabilities to consumers.

We also talked about new products like the Friend pendant, how ready the market is for AI, and what convinced her to make the switch to Pixel.

This Q&A has been edited for clarity and length.

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