Google offers changes to satisfy EU ad-tech case but they don’t include breakup

Google offers changes to satisfy EU ad-tech case but they don’t include breakup

By The Associated Press
Publication Date: 2025-11-14 12:30:00

Google has proposed major changes to its business practices to address an EU antitrust case targeting its ad-tech operations. The company said Friday that its…

LONDON(AP) — Google has offered to make major changes to its business practices to resolve a European Union antitrust case targeting its ad-tech business, but they don’t include breaking up the company.

The compliance plan Google submitted to the European Commission — the 27-nation bloc’s top antitrust enforcer — includes “immediate product changes” to end specific practices, the company said in a blog post.

“Our proposal fully addresses the EC’s decision without a disruptive break-up that would harm the thousands of European publishers and advertisers who use Google tools to grow their business,” the company said Friday.

Google also said…