Recent Google search engine updates have caused a decrease in traffic for many website owners. However, Reddit has seen a significant increase in traffic, with analytics showing a nearly 40 percent surge in May. This rise in Reddit’s visibility on Google search results has been attributed to a recent algorithm update from Google prioritizing content from discussion forums like Reddit.
Speculation has arisen regarding a potential partnership between Reddit and Google, but Google denies any direct involvement in Reddit’s increased search presence. The agreement between the two companies allowed Google to train its AI models on Reddit content, but Google has clarified that this was not related to ranking Reddit’s content in search results.
Users have long used the term “Reddit” in their search queries to find consumer opinions on various topics, as Reddit posts often contain unfiltered comments and discussions. Google seems to have recognized this trend and adjusted its algorithm to include more Reddit links in search results, based on user behavior.
While Reddit is currently enjoying a boost in traffic, the longevity of this trend remains uncertain. Website owners are well aware that Google’s algorithms can quickly change, potentially reversing any gains in search visibility. It will be interesting to see how Reddit’s traffic fares in the wake of future Google updates.
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https://mashable.com/article/reddit-traffic-google-search-update