Google is reportedly testing a new one mobile search function that would have TikTok and Instagram videos popping up on their own carousel – the search giant’s obvious answer to the growing appetite for short-form video content.
The new feature will extend a test feature launched by Google earlier this year that nests a carousel of “short videos” on the personalized “Google Discover” tab. While the original version of the function focused on the aggregation of videos from Google’s own platforms such as YouTube and the short video project Tangi, Instagram and TikTok content are to be included in the update.
The move is likely to help Google keep using itrs who just want to glaze their eyes and watch a cat in pajama bottoms for a few minutes as an excuse not to feel anything for a while – ie. everyone. When a user clicks on a short video on the carousel, they are directed to a web version of their native platform instead of being transported to their corresponding app. This means that users are more likely to hit the back button and come back for Google than they’ll fall into an endless scrolling hole.
A Google spokesman confirmed this TechCrunch That the feature is currently being tested on mobile devices, but the carousel is still in its early stages and does not yet appear with every search query.
The new “Short Videos” carousel is still completely independent of the “Stories” function that Google introduced in October 2020 for its search app for iOS and Android. Formerly known as “AMP Stories,” the stories are composed of content compiled from a short film list of Google’s digital publishing partners, including Forbes, USA Today, Vice, Now This, Bustle, Thrillist, and others.