The most recent attempt in this regard comes under the Play Media Experience Program, a new initiative that Google is using to pay some developers a lower commission if certain requirements are met.
Google normally charges a 30% commission on app purchases through the Google Play Store, but thanks to this new effort, developers can add that Android Auto Support in their apps would be entitled to a substantial cut to just 15%.
In other words, if a developer decides to incorporate Android Auto support into their app published on the Google Play Store, the search giant only gets 15% commission on every transaction.
The Android Auto integration only applies to the audio app category, which in turn includes subscription music and audio services. Google says In addition to Android Auto, it also enables integration with Wear OS, Android TV and Google Cast.
The above program also covers other categories of apps, including video, although in this case it targets Android TV, Google TV, and Google Cast.
While this new announcement is primarily aimed at developers, it is good news for users as well. Mainly because such a lower commission could lead to more app manufacturers bringing their services to Android Auto, which means that, in the long term, the Android Auto ecosystem could grow significantly overall.
However, the number of apps available on Android Auto is growing steadily. Since Google unlocked Android Auto and allowed third-party vendors to bring their navigation apps to the platform, several high-profile companies have stepped in and took advantage of the offer, including TomTom, Sygic, and others, all of whom are now all worthy Alternatives to Google Maps in the vehicle.