By Danny Goodwin
Publication Date: 2026-04-03 16:56:00
Google is fixing a long-running Search Console bug that inflated impression counts. As the fix rolls out, reported impressions will decrease.
What happened. A logging error caused Google Search Console to over-report impressions starting May 13, 2025. Google today updated its Data anomalies in Search Console page:
- “A logging error is preventing Search Console from accurately reporting impressions from May 13, 2025 onward. This issue will be resolved over the next few weeks; as a result, you may notice a decrease in impressions in the Search Console Performance report. Clicks and other metrics were not affected by the error, and this issue affected data logging only.”
A Google spokesperson told Search Engine Land:
- “We identified a reporting error in Search Console that temporarily led to an over-reporting of impressions from May 13, 2025 onward. Bug fixes are being implemented to ensure accurate reporting.”
What’s changing. Google is deploying…