Google is rolling out new shopping features to assist consumers in navigating the upcoming summer sales season as interest in online deals grows. The updates include an updated offer destination that displays the latest offers from all retailers in a carousel, organizes promotions by product categories, and is available on mobile and desktop devices in the US.
Additionally, a new membership price display will show both regular prices and discounted costs for loyalty program members. This feature is currently available to retailers like BestBuy, Petco, and Minted. Retail advertisers may need to focus more on promoting deals and specials to make use of these new features.
The goal of these tools is to help consumers find the best discounts among retailers, as evidenced by 44% of shoppers admitting that deal days prompt them to buy more than usual. Google is leveraging its Shopping Graph, which contains 45 billion product listings, to provide a centralized shopping experience.
Statistics show that online searches for “deals” increase in mid-July, surpassing interest in “vacations.” Additionally, 25% of people regret buying during big sales because they later find lower prices. This positions Google as a one-stop shop for deals, potentially increasing its importance in the e-commerce ecosystem.
As consumers increasingly turn to online shopping for deals and discounts, these new features are designed to streamline the shopping experience and help people make informed purchasing decisions. By leveraging the vast amount of data in the Shopping Graph, Google aims to provide a comprehensive platform for both retailers and consumers.
Overall, the updated shopping features from Google come at a time when online shopping is becoming more popular and consumers are actively seeking out deals and discounts. Retailers stand to benefit from promoting their offerings through these new features, bringing increased visibility and potential sales during the competitive summer sales season. With Google positioning itself as a key player in the e-commerce landscape, it will be interesting to see how these new features shape the future of online shopping.
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