Google has unveiled its enhanced shopping tools to aid shoppers in finding great deals during the upcoming summer sales. These tools simplify the search for the lowest prices at various retailers without the need to open multiple tabs. The updated deals destination can be found by searching for “store deals” and features a carousel with the latest offerings from a variety of retailers, including big box stores, luxury brands, and smaller boutiques. Below the carousel, shoppers will find promotions organized by product categories like electronics, apparel, and more. This feature allows users to compare prices, access reviews, check availability, and find delivery information. It is available to US buyers on mobile and desktop platforms.
Google is also introducing a feature that clearly displays special membership offers, showing both the regular and discounted prices for loyalty program members. This helps shoppers make more informed decisions. Additionally, Google addresses whether a bargain price truly represents a good deal by showing the typical price range across retailers based on historical averages over the past 90 days. This “price insights” feature helps shoppers determine if the current price is attractive and if it’s a good time to buy.
For those interested in a specific product, Google offers price tracking. Shoppers can set up price alerts by clicking the bell icon next to a product name and receive notifications when the price drops at multiple retailers. Whether waiting for a discount on a favorite item or getting a head start on holiday shopping, Google’s improved shopping tools aim to simplify navigating this year’s summer sale season.
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