Google is introducing a new social profile feature that allows users to manage and share their reviews written across Google platforms. This feature aims to enhance the usefulness of user reviews by centralizing them in one hub accessible at profile.google.com. Initially, these profiles will be private, but starting June 24, they will become visible to other Google users by tapping on the user’s name or image on any published review.
The main goal of this feature, as stated by Google in an email to review contributors, is to make reviews more useful to others. The centralized review management system will allow users to easily view, update, and delete their previous reviews for TV shows, movies, and other content. While the profiles will make written reviews publicly accessible, personal data like birthdays will not be displayed.
This new profile feature adds a layer of transparency to the review ecosystem within Google platforms, allowing users to explore each other’s review histories. For online marketers, these profiles are a valuable tool to assess the credibility and consistency of reviewers, which can inform their customer feedback management strategies. Increased visibility for active review contributors can enhance their influence, reputation, and authority within their specific niche.
Creators may need to adapt their review management strategies to account for the potential impact of individual reviewers with public profiles. This feature could also help identify and address potentially misleading or fraudulent reviews, creating a more trustworthy review ecosystem. It may require a more proactive approach to monitoring and responding to critical reviews, as they will now be easily accessible to potential customers.
Overall, this new feature can benefit active review contributors by increasing their visibility and recognition, leading to greater trust and influence as trusted reviewers within their niche. As the June 24 rollout approaches, users can expect to see this feature integrated into the search experience. Additionally, there will be the option to delete the public profile if users prefer not to have one.
In conclusion, Google’s introduction of search review profiles aims to make user reviews more accessible, useful, and transparent. This feature provides a platform for users to manage and share their reviews, enhancing their credibility and influence within their specific domain. Online marketers can leverage these profiles to assess reviewers and improve their customer feedback management strategies. The public release of these profiles on June 24 will create a more transparent and trustworthy review ecosystem within Google platforms.
Article Source
https://www.searchenginejournal.com/google-rolls-out-search-profile-feature-for-reviewers/517556/