At Google Marketing Live 2024, a new AI-powered advertising experience was introduced to enhance consumer confidence in online shopping and aid in making complex purchasing decisions. This new feature includes various AI-powered ad types that create a more immersive shopping experience:
– Search ads with video: Retailers can now incorporate short-form product videos in their ads, either created by the brand or influencers. Shoppers can interact with these videos, view style suggestions, and explore related products with just one click. AI summaries below the videos highlight key product details to assist shoppers in making informed decisions.
– Virtual trial extension: Building on the success of Virtual Try-On (VTO) technology, Google is now launching VTO for clothing ads. This technology allows shoppers to see how men’s and women’s apparel fits various body types, thereby increasing confidence in making a purchase.
– 3D Shoe Spins: Utilizing advanced 3D technology, Google will create 360-degree views of shoes from images provided by merchants. This feature offers an immersive browsing experience for shoppers directly from the ad.
Google emphasizes that generative AI can help companies convey offers effectively and build trust with consumers through ads. These innovative ad types address the common challenge consumers face in feeling confident about making expensive online purchases without physical interaction, ultimately leading to higher sales.
Overall, these new AI-powered features aim to revolutionize the online shopping experience by providing shoppers with more information, visual content, and interactive tools to make informed purchasing decisions.
In conclusion, Google Marketing Live 2024 unveiled a range of AI-powered advertising experiences aimed at enhancing consumer confidence in online shopping and simplifying complex purchasing decisions. These new features include search ads with video integration, virtual trial extensions for clothing ads, and 3D shoe spins, all designed to provide an immersive shopping experience for users. Google emphasizes the role of generative AI in building consumer trust and increasing sales through creative ad content. These innovations aim to address consumer hesitations towards online shopping by providing visual content and interactive tools for a more informed and confident shopping experience.
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