Google introduces Accelerate with Google platform to aid advertisers

Google recently launched Accelerate with Google, a new marketing resource center aimed at helping advertisers enhance their campaigns with AI tools. This initiative is part of the “Summer of AI Essentials” program, which focuses on providing advertisers with resources related to AI Essentials for advertising products like Search and Performance Max.

Accelerate with Google will be a central hub for advertisers to access AI capabilities and stay updated on the latest trends. This platform will offer customized skills assessments, video tutorials, articles, live streams on AI marketing topics, and resources covering campaign automation, predictive insights, and dynamic ad creation.

Although currently available only in the US, Germany, and India, Google plans to expand the global availability of Accelerate with Google in the near future. The company aims to educate marketers on the role of AI in advertising and equip them with the necessary skills and knowledge to leverage AI tools effectively.

As AI continues to play a crucial role in Google’s advertising offerings, Accelerate with Google will serve as a valuable resource for marketers looking to optimize their campaigns with AI capabilities. By providing a centralized platform for AI-related resources, Google hopes to support marketers in driving customer connections, creating high-quality creative content, and making data-driven decisions using AI tools.

Overall, the launch of Accelerate with Google reflects Google’s commitment to demystifying AI in advertising and empowering marketers to make the most of machine learning-based tools. This initiative signals a shift towards a more AI-driven approach to marketing, where marketers are encouraged to embrace AI technologies for better campaign performance and optimization.

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