Google has announced that it will be discontinuing the continuous scrolling feature in desktop search results starting today. This feature, which was introduced in December 2022 for desktop and in October 2021 for mobile, allowed users to keep scrolling to view more search results without having to click on a specific page number. However, Google has found that this feature did not significantly improve user satisfaction with search results.
Instead of continuous scrolling, users will now see the classic pagination bar at the bottom of the search results page. This change is aimed at providing search results faster and more efficiently, as well as reducing the unnecessary loading of results that users have not explicitly requested. Google will be removing the continuous scrolling feature from mobile search results next month.
For website owners, this change may lead to fewer clicks to their website if users are less likely to scroll beyond the first page of search results. This shift could also impact the data in Google Search Console, as users may now choose to scroll through more results rather than clicking on the “Next” button to view additional pages.
Overall, Google’s decision to remove continuous scrolling from desktop search results reflects the company’s focus on improving the overall search experience and providing users with more relevant and useful search results. It remains to be seen how this change will impact user behavior and website traffic in the future.
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https://searchengineland.com/google-dropping-continuous-scroll-in-search-results-443529