Google unveiled the Pixel 8 and Pixel 7a, two smartphones featuring Android technology, in a striking coral red color at Mobile World Congress 2024 in Barcelona, Spain on March 25, 2024. Over the past months, Google has been consistently reducing prices on the Pixel 8 and Pixel 8 Pro, with their latest promotion offering a significant discount for UK buyers. The Pixel 8 Pro is currently £300 ($378.87) cheaper, the Pixel 8 has a £150 ($189.44) discount, and the Pixel 8a is £50 ($63.15) less expensive. Additionally, the Pixel 7 range has a £150 discount on both the base and Pro units, with the Pixel 7a now priced at £799 ($1009.07). Google is also providing a £50 voucher for a Pixel 8 purchase through participation in a football match event related to Euro 2024.
Trade-in options are available for customers looking to upgrade their devices, with Apple products fetching the highest trade-in values. The iPhone 14 Pro Max can get customers £665 in total, while the iPhone 13 Pro Max is valued at £537 ($678.18) and the iPhone 12 Pro Max at £450 ($568.31). Google does not offer as high trade-in values for its own devices, with the Pixel 7 Pro and 6 Pro priced at £258 ($325.83) and £194 ($245.00) respectively. This trade-in promotion aims to attract iPhone users to the Android platform, especially in the competitive world of AI subscription services.
Google’s strategic pricing and trade-in deals aim to appeal to consumers looking to switch from Apple products to Android devices. The company’s recent trade-in promotion, which valued Apple’s sixth-generation iPad at $399 when purchasing a Pixel tablet, caused excitement among consumers. While the deal was quickly removed, Google confirmed that it would honor the price for those who managed to take advantage of it. This highlights the importance of staying updated on the latest promotions and deals to make the most of trading in old tech for new devices.
Overall, Google’s aggressive pricing strategy and trade-in offers for the Pixel 8 and other devices demonstrate the company’s efforts to attract new customers and compete with other smartphone manufacturers. The availability of discounts and trade-in options provides an opportunity for consumers to upgrade their devices at a more affordable price point. By targeting iPhone users and offering compelling deals, Google aims to increase its market share and establish its presence in the competitive smartphone industry.
Article Source
https://www.forbes.com/sites/jaymcgregor/2024/06/22/google-pixel-8-pro-pixel-8a-new-sale-trade-in-discount/