Google doesn’t want you to create bite-sized chunks of your content

Google’s Danny Sullivan, the former Search Liaison, said not to create bite-sized chunks of your content because you think Google’s AI results and other LLMs like that type of content. He said, “we don’t want you to do that” and that he spoke with Google engineers about it and they said the same thing – don’t do it for LLMs.

More details. Danny Sullivan said on the Search Off the Record podcast that was published yesterday:

“One of the things I keep seeing over and over in some of the advice and guidance and people are trying to figure out what do we do with the LLMs or whatever, is that turn your content into bite-sized chunks, because LLMs like things that are really bite size, right?”

He then said, don’t do that. He said:

“So we don’t want you to do that. I was talking to some engineers about that. We don’t want you to do that. We really don’t. We don’t want people to have to be crafting anything for Search…