By Jagmeet Singh
Publication Date: 2025-12-17 10:00:00
Google is expanding its push into consumer finance in India with the launch of a UPI-linked credit card, betting on a country of more than 1.4 billion people where fewer than 50 million currently hold a credit card.
On Wednesday, Google entered India’s growing co-branded credit card market with the launch of Flex by Google Pay, partnering with private lender Axis Bank to expand access to credit in the country’s UPI-driven payments ecosystem.
India’s rapid adoption of digital payments through the government-backed Unified Payments Interface (UPI) has transformed how consumers pay but has not translated into broad access to credit. That gap has created an opportunity for technology companies and banks to embed lending into widely used payments apps, helping explain Google’s move into the space.
Flex by Google Pay is issued digitally through the Google Pay app and can be used both online and at physical merchants, the company said. Built on the Indian…
