Google has introduced a new AI overview feature that transforms Google Search from simply displaying relevant links to pulling information directly from the web and displaying it to users. This feature is set to include ads within the overview box, expanding the space it occupies on the screen. The ads will appear at the bottom of the overview box, requiring users to scroll down to view them. Google states that early testing has shown that users find the ads above and below the overview to be useful.
The AI overview feature is currently being rolled out to users in the US, with ads set to start appearing in the overview box soon. Existing Google Ads customers do not need to take any action to have their ads included in the overview box; Google will handle it automatically. The placement and design of the ads within the AI overview may be subject to further changes and refinements in the future.
In summary, Google’s AI overview feature represents a significant shift in how search results are presented, with the integration of ads set to further alter the user experience. This evolution underscores Google’s commitment to leveraging AI technology to enhance the efficiency and relevance of search results for users.
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https://arstechnica.com/gadgets/2024/05/next-up-in-googles-dramatic-overhaul-of-search-ai-overview-ads/