By Will Shanklin
Publication Date: 2026-05-20 19:39:00
Finally, the Google I/O announcement you’ve been waiting for.
With Google turning search into an AI-driven experience, it was only a matter of time before AI ads came into play. As part of its Google I/O week announcements, the company previewed how Gemini-powered conversation ads will appear in search results. Fortunately, all new AI-generated ad formats are labeled as “sponsored.”
Google is testing two new ad types in AI mode, both powered by an “independent AI explainer.” First, conversational discovery ads…