By Jake Kanter
Publication Date: 2026-02-24 16:00:00
Google has apologized after an AI-generated news alert about the BAFTA Film Awards racial slur incident included the N-word.
The tech giant pushed out a notification linking to a The Hollywood Reporter article, which had the headline: “How the Tourette’s Fallout Unfolded at the BAFTA Film Awards.” The alert then invited readers to “see more on” and then included the N-word.
The notification was spotted and condemned by Instagram user Danny Price, who said it was “absolutely f****d.” He added: “What an interesting Black History month this has turned out to be.” (Deadline is not embedding Price’s post because it contains a screenshot of the offending Google alert, but it can be viewed here).
A Google spokesperson told Deadline: “We’re very sorry for this mistake. We’ve removed the offensive notification and are working to prevent this from happening again.”
The notification follows John Davidson, a Tourette’s…
