In 2022, Google replaced paginated search results with an endless scrolling method similar to social media platforms. Recent reports indicate that Google is reverting back to paginated results, starting on June 25. The ability to continuously scroll through search results on desktop no longer exists, although infinite scrolling will continue on mobile devices gradually. Google stated that automatically loading more results did not lead to higher search satisfaction, prompting the return to pagination with a “Next” button at the end of each page. Page numbers are also making a comeback, which is beneficial for SEO professionals striving for first-page rankings. The change aims to deliver search results faster and allow users to manually request the next page. The impact of this change on websites and user response will be closely monitored in the future.
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https://www.tomsguide.com/computing/search-engines/google-confirms-a-major-change-to-search-that-undoes-a-2-year-old-decision
