Google has announced some new updates for its CTV promotions, which provide the capacity to reach your audience on their home TV sets.
And with YouTube now leading streaming watch time, by a significant margin, Google’s CTV promotions are reaching more users than ever. Indeed, Google says that its Display and Video 360 offerings now reach 98% of CTV households.
TV-like ads, displayed on the biggest screen in the house, with huge reach….
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https://www.socialmediatoday.com/news/google-outlines-updates-to-ctv-campaigns-ai-roblox/747179/