By Zach Vallese
Publication Date: 2026-02-06 12:00:00
Megan Lieu is an influencer who makes content about tech and gives career advice on social media.
Tech companies like Microsoft and Google are going after new users for their AI services the way any marketer tries to make their products look cool: through social media influencers.
Other artificial intelligence players, including OpenAI, Anthropic and Meta, are also hiring social media creators to post sponsored content on apps like Facebook, Instagram, YouTube and even LinkedIn. The payout for these promotions can reach into the hundreds of thousands of dollars, according to industry experts.
AI companies have increased advertising considerably over the past year. Generative AI platforms spent more than $1 billion on digital ads in the U.S. in 2025, according to Sensor Tower, up 126% from the year prior. Influencer marketing is now emerging as one of the next battlegrounds for users in the AI boom.
The ad race is making its way to the biggest sporting event of the year in the U.S….
