By Anu Adegbola
Publication Date: 2026-02-19 18:15:00
Google Analytics is adding AI-powered Generated insights to the Home page and rolling out cross-channel budgeting (beta), moves designed to help marketers spot performance shifts faster and manage paid spend more strategically.
What’s happening. Generated insights now appear directly on the Google Analytics Home screen, summarizing the top three changes since a user’s last visit. That includes notable configuration updates, anomalies in performance and emerging seasonality trends — all without digging into detailed reports.
The feature is built for speed. Instead of manually scanning dashboards, marketers get a quick snapshot of what changed and why it may matter.
Cross-channel budgeting (Beta). Google is also introducing cross-channel budgeting in beta. The feature helps advertisers track performance across paid channels and optimize investments based on results.
Access is currently limited, with broader availability expected over time.
Why we…
