In a recent series of events, both Google and OpenAI unveiled advancements in artificial intelligence. OpenAI introduced a voice-based assistant, ChatGPT 4o, which features a unique voice resembling that of Scarlet Johansson. Meanwhile, Google showcased AI Overviews at a developer conference, a feature that provides natural language responses to search queries, eliminating the need to visit external websites.
AI Overviews are crucial for editors as they present detailed responses above search engine results, aiding in user navigation without leaving the search page. Google’s promotional video highlights this convenience, showcasing how users can seamlessly plan activities without switching between websites.
However, the introduction of AI Overviews raises concerns for content creators, such as publishers, who have enabled Google to index their content for search. This access has been a part of the unspoken agreement between Google and publishers, where publishers provide content for Google to deliver traffic in exchange for monetization opportunities.
The issue arises with AI Overviews as it undermines the referral traffic that publishers rely on, while Google does not permit opting out of this feature without abandoning its core search functionality. Additionally, Google’s incorporation of ads within AI-generated content further complicates the situation for publishers.
This unethical practice not only infringes upon the agreement between Google and publishers but also demonstrates Google’s abuse of market power. The French competition authority has already ruled against such behavior, and Google’s persistence in this practice reveals its fear of emerging AI competitors threatening its search dominance.
To protect themselves, publishers are advised to reduce dependence on Google by building direct reader relationships and creating unique, meaningful content. Emphasizing real-time, high-stakes information and fostering trust with readers can also shield publishers from the threat of AI-generated summaries.
In the absence of regulatory intervention, publishers are urged to distance themselves from Google and focus on providing distinctive content to meet their readers’ needs. Overall, the media industry calls for stricter regulations to address Google’s exploitative behavior and safeguard the interests of content creators.
Article Source
https://pressgazette.co.uk/comment-analysis/google-ai-overviews-breaks-search-giants-grand-bargain-with-publishers/