Google Advises Using AI In Best Possible Way For AI Search

Google’s Martin Splitt and Nikola Todorovic, Director of Software Engineering at Google Search, recently discussed how AI is changing Google and SEO. Todorovic encouraged SEOs and businesses to take advantage of AI to analyze data, research competition, and improve their ability to provide value.

AI And The Web Ecosystem

Google’s Martin Splitt asked a question that many SEOs and online businesses have on their minds related to what they should do for AI features like AI Mode and AI Overviews. Splitt and Todorovic both said that there are opportunities, especially with the use of AI within a narrow scope.

Martin asked:

“But one thing that we keep hearing from the ecosystem pretty much at every event we do and it’s everywhere is, how do we make sure that with AI features being part of Search now, that the ecosystem continues to thrive.

And I think that’s an interesting challenge, but also there are lots of opportunities thanks to AI features these days. And I know that we…