By Matt G. Southern
Publication Date: 2026-02-20 17:41:00
Some advertisers are now seeing Performance Max placement data populate in Google Ads reporting, including Search Partner domains and impression counts that had previously been absent from the report.
PPC marketer Thomas Eccel flagged the change on LinkedIn, noting the report had been empty for his PMax campaigns until now.
“I finally see where and how Pmax is being displayed!” Eccel wrote. “But also cool to see finally who the real Google Search Partners are. That was always a blurry grey zone.”
What’s New
Google has documented a Performance Max placement report intended for brand safety review, and that report is now showing data for a wider set of accounts. The data includes individual placement domains, network type, placement type, and impression volume.
The Search Partner visibility is the detail getting attention. PMax campaigns have distributed ads across Google’s Search Partner Network since launch, but many advertisers saw an empty report when they looked for…
