By Jyll Saskin Gales
Publication Date: 2026-03-04 15:00:00
One of the most profitable Google Ads targeting tactics is retargeting: showing ads to people who are already familiar with your business. But if you still think that “retargeting” means a Display campaign chasing users around the web with banner ads, you’re missing out on how “Your data segments” actually function today.
Let’s explore how you can leverage your proprietary audience data in new ways, and what mistakes to avoid in 2026 and beyond.
What are “Your data segments” in Google Ads?
Retargeting means showing ads to people who are already familiar with your business. Google uses the euphemistic name “Your data segments” to refer to all the retargeting lists in your account.
What types of retargeting can you do in Google Ads?
A variety of different retargeting methods are available in Google Ads. They mirror what you’ll find on other ad platforms like Meta,…
