Google has announced the launch of AI-powered “Brand Recommendations” within the Google Ads Recommendations page. These recommendations are designed to help brand marketers improve the performance and effectiveness of their advertising campaigns.
The personalized brand recommendations focus on awareness and consideration campaigns with cost per thousand (CPM) and cost per view (CPV) bidding. They complement existing performance recommendations for cost-per-action campaigns, providing advertisers with a full range of optimization options.
By analyzing an advertiser’s Google Ads history, campaign settings, and industry trends, Brand Recommendations automatically discovers ways to enhance brand campaigns. The recommendations cover five main categories, including ads and assets, bidding and budgets, keywords and targeting, measurement, and full-funnel opportunities. These recommendations are tailored to each advertiser and are updated periodically as new optimization opportunities are identified.
According to Google, adopting brand recommendations is a best practice to maximize the success of a brand campaign. The AI-powered recommendations use specific advertiser data to suggest relevant ways to improve marketing on Google properties.
Overall, the new Brand Recommendations offer brand marketers easy access to Google’s latest best practices for advertising campaigns. This AI-powered tool is designed to help advertisers stay ahead of the competition and optimize their brand marketing efforts on Google platforms.
Anu Adegbola, the paid media editor at Search Engine Land, has been covering paid search, paid social, retail media, and video since 2024. An expert in digital marketing campaigns, she specializes in creating strategies, maximizing ROI, and bringing efficiency to marketing departments through leadership. Additionally, Anu is the founder of the PPC networking event PPC Live, hosts the weekly podcast PPCChat Roundup, and serves as a brand evangelist at ClickTech. She is also an international speaker, having presented at various industry events worldwide.
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