Google, the world leader in search, is undergoing a transformation fueled by generative AI. AI-generated responses to web searches are changing the way information is presented to users. Instead of traditional blue organic links, AI summaries followed by sponsored ads are becoming the norm. This new format may potentially decrease organic clicks and impact the effectiveness of ads on the search engine.
Despite these changes, Google is committed to sending valuable traffic to content creators and marketers. Early findings suggest that users who click on AI summary links are more likely to spend more time on the site. However, businesses relying on search traffic may face challenges with the evolving display of search results.
As Google continues to experiment with AI-powered search, it remains to be seen how these changes will impact the advertising business model. The future of web search and advertising may be altered drastically by this shift towards AI summaries and sponsored ads. Website owners and businesses will need to adapt to these changes in order to maintain their visibility and relevance in the digital landscape.
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https://finance.yahoo.com/news/google-tweaks-the-business-of-clicks-100043270.html