Global sport faces challenges from “AI slop” misinformation

Global sport faces challenges from “AI slop” misinformation

By Angelica Medina
Publication Date: 2026-01-17 00:15:00

  • Sports organizations are urged to ensure digital security and educate fans about misinformation
  • AI-generated misinformation is disrupting sports media monetization
  • Fake content includes game updates, celebrity feuds and politicized quotes

Jan 16 (Reuters) – A study by AI risk management platform Alethea into the rise of artificial intelligence-generated fake content, dubbed “AI slop,” has warned sports teams, leagues and fans about the risks posed by increasingly sophisticated digital misinformation.

Retired NFL player Jason Kelce never said critics of Super Bowl halftime singer Bad Bunny 2026 were a “bad fit for America’s future.”

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San Francisco 49ers tight end George Kittle never complained about murdered conservative activist Charlie Kirk and the politics of football.

However, thousands of people believed it, and that’s the problem.

“Teams and players are suddenly being accused of completely made-up things,” Alethea founder and CEO Lisa Kaplan told Reuters on Friday, adding…